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整合营销
整合营销传播（ Ihtegra ted Marketing Communicatins ）简称： IMC ， IMC 的核心思想是将与企业进行市场营销所有关的一切传播活动一元化。 IMC 一方面把广告 、促销、公关、直销、 CI 、包装、新闻媒体等一切传播活动都涵盖到营销活动的范围之内；另一方面则使企业能够将统一的传播资讯传达给消费者。所以，合营销传播也被称为 "Speak With One Voice" （异口同声）即营销传播的一元化策略。
Integrated Marketing Communications, short for IMC, is to unify all the spreading activities managed by the enterprise, concerning marketing activities.
IMC, on the one hand, contains the advertisement, the promotion, the public relations, the direct sale, CI, the packing, the news media and all the spreading activities within the scope of marketing activities. On the other hand, it enables the enterprise to convey the unitive messages to the consumers. Therefore, Integrated Marketing Communications is also called “ Speak With One Voice” That is the unified strategy of Marketing Communications.
VI 设计 VI Design
VI （ Visual Identity ）视觉识别（品牌视觉系统），是指企业识别（或品牌识别）的视觉化。通过企业或品牌的统一化、标准化、美观化的对内对外展示，传递企业或品牌个性（或独特的品牌文化）。它包括了基础要素和应用要素两大部分。基础要素是指：企业名称、品牌名称、标志、标准字、标准色、辅助色、辅助图形、辅助色带、装饰图案、标志组合、标语组合等；应用要素是指：办公用品、公关用品、环境展示、专卖展示、路牌招牌、制服饰物、交通工具、广告展示等。
VI Visual Identity, or Brand Vision system, refers to the visualization of enterprise identity (or brand identity). It surpasses the individuality of the enterprise or the brand(or special brand culture) through the inside and outside laying-out of the unification, the standardization, and the beautification of the enterprise or the brand. It includes two major parts: the basic factors and the application factors. The basic factors consist of the name of enterprise, the name of the brand , the symbol, the standard character, the standard color, the assistant color, the assistant graph, the assistant ribbon, the decorative design, the symbol combination, and the slogan combination etc.; The application factors consist of the office equipments, the public service equipment, the environment show, monopolization show , the traffic sign and signboard, the uniform decorations, the communication facilities, and the advertisement etc..
The service scope: Brand Construction ;Brand Property Inspection, Brand Value Refinement; Brand Management; Enterprise Image Planning;
服务范围
品牌构建
品牌资产检视、品牌核心价值提炼、
品牌管理
企业形象策划
视觉识别系统的规划和设计
包括：机构形象，品牌形象及零售
系统形象
形象推广设计
包括机构年报，机构简介，产品包装，平面广告视觉创意。
公共指示系统等
综合设计管理
专卖店整体规划设计及制作
展台设计制作及商务活动等
平面设计 Flat Surface Design:
1. 标志设计 (logo 设计，商标设计 )
Symbols Design ( logo design, trademark design)
2. CIS 设计、 VI 设计（企业形象 识别系统设计）
CIS Design, VI Design (Enterprise Image, Recognition System Design)
3. 广告设计、广告创意设计
Advertisement Design, Advertisement Creativity Design
4. 海报设计、 DM 设计（宣传单设计）
Poster Design, DM Design (Propaganda Sheet Design)
5. 样本设计、宣传手册设计、画册设计
Sample Design, Pamphlet Design, Paintings Design
6. 楼书设计、年报设计
Broche Design, Annual Report Design
7. 包装设计
Packing Design
8. 书籍插画绘制、贺卡设计、请柬设计
Illustration Drawing, Greeting Card Design, Invitation Card Design
9. 报纸、杂志排版设计
Newspapers, Magazine Typesetting Design
10. 印刷品设计 ..
Prints Design. |
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